2019 Is the year you need to embrace the power of video in your marketing activities. A video is a king. Cisco argues that by 2022, nearly half of internet traffic will be video-based which means marketers really need to engage with video as a means of creating new customer engagement avenues.
As a marketer, video can help you tell stories in a way conventional digital marketing means fail. It is about engagement and in 2019 you really need to ‘connect’ with these disruptive digital marketing technologies to help engage with more customers:
– Facebook Live or Instagram Live – The Power of Live Video can help bring about a new ‘type’ of customer engagement. If you have a community of followers, live events can help create marketing avenues that empower interactive connectivity that can help push customers more positively towards to sale-end of the customer journey.
– Live Cams – Whilst many might have fond memories of National Geographic animal cams showing a 360-degree vision of Meerkats back in the early days of the internet, times have changed and so have consumer habits. However, the new ‘live cams’ marketing strategy is quite easy to undertake; just use a GoPro HD cam, or other durable digital video camera, to help connect your business with your customers. Agri-businesses, for example, are using live cams to help highlight the usefulness and diversity of their products in real-world settings. Live cams can help your business showcase your products and services in a real-world setting.
– YouTube Ads – With more people accessing YouTube than the entire top selection of cable, satellite and terrestrial television channels in the EU, marketers need to understand how cost-effective YouTube ads have become. By advertising before a YouTube clip, with your own marketing clip, you could engage with relevant real-world customers looking to connect with your business.