As digitisation continues apace within the hospitality sector and the way in which customers order services have changed – restaurants, pubs and takeaways are exploring new digital ordering platforms to help enhance their digital offering for a new tech savvy generation.
This new drive by business is backed up by research from Barclaycard. The research found that the way in which people engage with restaurants and takeaways is connected with the changing nature in which potential customers want to purchase goods and services.
One key finding was that nearly 25% of diners would Google search a restaurant’s online presence, view its menu and specials, and then explore the brand’s social media channels before choosing to visit the bricks and mortar site. This highlights the relevance of both the digital website and the physical site of the restaurant in this changing landscape.
Another dynamic is to offer “queue busting” digitisation avenues. This is about putting digital ordering front and centre of the restaurant experience. By allowing customers to skip queues by ordering ahead of time, when they walk in through the restaurant doors they can be served with hot food instantly – thus winning long-term brand loyal customers.
Platforms, like Preoday can help you start your digitisation experience through accessible and affordable subscription packages. You can use white-label Preoday technology and then when you advertise it to your loyal customers, re-branded with your hospitality business, they can begin their own digital ordering experiences whilst continuing to remain brand loyal.
Casio have partnered up with Preoday with a new package aimed at small businesses with a focus for online ordering. Whilst Just Eat and Deliveroo continue to be popular – Preoday’s own research found that 70% of consumers would prefer to place an order through a digital platform direct with the brand they love – thus cutting out the middle-man’s commission.