Selling a SAAS Application

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Selling a SAAS ApplicationOne of our key activities is supporting software developers who need a reliable cloud platform to sell their service from. Here are a few tips on what you should be considering if you want to set up a SAAS model for your business.

Growth in Cloud Spending

Respected business magazine Forbes reported recently “Spending on cloud computing infrastructure and platforms is expected to grow at a 30% Compound Annual Growth Rate (CAGR) from 2013 through 2018 compared with 5% growth for the overall enterprise IT.” And, “42% of IT decision makers are planning to increase spending on cloud computing in 2015.”

So this is where everyone is heading so you need to be providing them with solutions that they want to buy or they will look elsewhere.

SAAS Applications

While many people confuse SAAS and Cloud Computing, they are not the same thing. The cloud allows you to access a centralised IT infrastructure via the internet, SAAS actually replaces applications currently running locally with newer versions accessed via the user’s browser. This is where the biggest part of the growth in cloud computing is coming from.

Your Customers

Ideally these are going to be businesses who want high quality, sophisticated software products but who also want to maintain a lean structure and don’t want to invest in a huge in-house IT team. As these clients grow, their need for more users provides you with a growing income even as they develop their own expertise. Larger clients may be looking for specialist providers of specific functions whilst managing the more general applications themselves.

Your Opportunity

If you can build a strong ROI model for your product, client’s will purchase it. They aren’t looking for technology just for the sake of it, they are looking to increase their productivity and effectiveness. By eliminating the need for large upfront investments in infrastructure your SAAS solution already has an instant appeal to many smaller businesses who can now access the service at a price that makes sense for their business.

Generally you are being called in because the client just wants “the thing to work”. They are looking for a system they can access quickly and alter quickly. You can give them this service by building your system on a secure reliable platform and that’s where IGC can help you.

We can make your system easy to implement and reliable to run, so please give us a call to discuss your requirements and we can take it from there.


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