According to Marketing Signals, a market research service, nearly 37% of UK businesses admit they’re not GDPR compliant – nearly three months after the legal change-over. The GDPR is a major change in how data protection is both managed and monitored.
Marketing Signals research noted:
“The research shows there are many ways that businesses are admitting to not following the newly enforced GDPR. GDPR is the most fundamental change to ever happen to data privacy, so it is imperative that businesses follow this and complete the process as soon as possible. Businesses need to understand that acting responsibly and ethically with customer data is crucial to protect and enhance brand reputation and ensure customer trust. Not only this, but it will enhance the quality of data collected, which is a good thing for UK businesses.”