It’s good to talk, but not to spam… says ICO to BT

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The ICO have been less than charitable towards BT after a recent ICO spam investigation found a charitable campaign breached customer consent rules. BT have been fined £77,000 by the Information Commissioner’s Officer after an investigation found the company sent nearly five million “nuisance emails to customers”. The ICO found that BT “did not have customers’ consent to send direct marketing emails.” The ICO investigation found that BT’s charitable initiative – BT My Donate –  resulted in 4.9 million emails being sent on behalf of ‘Stand up to Cancer’ and ‘Giving Tuesdays’.

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