Facebook, the social networking giant, has this month unveiled a new way that marketing professionals can better engage with their desired audience. Facebook’s Stories are a feature whereby people can share content and discover content in a quick way that is promoted from users’ own accounts.

Facebook’s Latest Announcement:

“Now you can include Facebook Stories as an additional placement to News Feed or Instagram Stories ad campaigns, delivering your message in a full screen, immersive environment. And soon, you’ll be able to extend the reach and improve the performance of your stories ad campaigns in Messenger too.

Facebook Stories ads support every objective that’s currently available for Instagram Stories ads, including reach, brand awareness, video views, app install, conversion, traffic and lead generation. Facebook’s full suite of targeting and measurement capabilities is also available for stories ads across platforms.”