The European Consumer Organisation (BEUC) along with a team of researchers from the European University Institute, in Florence, published a study arguing that leading tech companies – Microsoft, Facebook and Amazon as prime examples – are flaunting the values of the GDPR by using ambiguity to create privacy statements that are “potentially problematic” due to the use of unclear language. The head of BEUC, Monique Goyens, stated:

“A little over a month after the GDPR became applicable, many privacy policies may not meet the standard of the law. This is very concerning. It is key that enforcement authorities take a closer look at this.”

Examples, provided by BEUC, include Google’s “we collect information about your activity in our services, which we use to do things like recommend a YouTube video you might like.” The BEUC argue that this is “unclear” as it does not specific the full use of the data within the Google ecosystem.