This week, at the giant CES expo in Las Vegas, the latest technology from around the world is on display, and here are just a few of the glimpses into the future that are being demonstrated there, with regards to business-tech.

Cyberlink FaceMe®

Leading facial recognition company Cyberlink will be demonstrating the power of its highly accurate FaceMe® AI engine. The FaceMe® system, which Cyberlink claims has an accuracy rate (TAR, True Acceptance Rate) of 99.5% at 10-4 FAR, is so advanced that it can recognise the age, gender and even the emotional state of passers-by and can use this information to display appropriate adverts.

D-ID

In a world where facial recognition technology is becoming more prevalent, D-ID recognise the need to protect the sensitive biometric data that makes up our faces. On display at CES expo is D-ID’s anti facial recognition solution which uses an algorithm, advanced image processing and deep learning techniques to resynthesise any given photo to a protected version so that photos are unrecognisable to face recognition algorithms, but humans will not notice any difference.

Hour One

Another interesting contribution to the Las Vegas CES expo is Hour One’s AI-powered system for creating premium quality synthetic characters based on real-life people. The idea is that these very realistic characters can be used to promote products without companies having to hire expensive stars and actors, and that companies using Hour One can save time and money and get a close match to their brief due to the capabilities, scale/cope and fast turnaround that Hour One offers.

Mirriad

Also adding to the intriguing and engaging tech innovations at the expo, albeit at private meeting there, is Mirriad’s AI-powered solution for analysing videos, TV programmes and movies for brand/product insertion opportunities and enabling retrospective brand placements in the visual content. For example, different adverts can be inserted in roadside billboards and bus stop advertising boards that are shown in pre-shot videos and films.

What Does This Mean For Your Business?

AI is clearly emerging as an engine that’s driving change and creating a wide range of opportunities for business marketing as well as for security purposes. The realism and accuracy, flexibility, scope, scale, and potential cost savings that AI offers could provide many beneficial business opportunities. The flipside for us as individuals and consumers is that, for example, as biometric systems (such as facial recognition) offers us some convenience and protection from cyber-crime, they can also threaten our privacy and security. It is ironic and probably inevitable, therefore, that we may need and value AI-powered protection solutions such as D-ID to protect us.