As a marketing professional, you already understand the importance of cost-conversion analysis of digital marketing. Therefore, in 2019, you need to emphasise the importance of conversion optimization when executing your marketing strategies to make sure you find the right kind of digital marketing success.

In order to successfully achieve this outcome, you need to use A/B testing tools to help identify your landing page’s optimization levels and to use built-in tools to remedy any issues. By having a fully optimized landing page, you can understand and deliver the right marketing strategy to help drive the correct kind of business that will lead to overall success.

How can you use A/B Testing successfully? HubSpot provides marketers with a useful guide for practical A/B testing in the real world.