The ever-growing power of LinkedIn company pages has empowered Vimeo, the social media video publishing service, to provide an end-to-end integration within LinkedIn to promote a new avenue for marketing video content.
Vimeo believes the native video uploading service will help create a better avenue for marketing reach with massive potential:
“Over the past year, Vimeo has invested heavily in building a central distribution hub for video content to be shared everywhere and across platforms. Our Publish to Social feature makes it possible for creators and businesses to reach audiences in more places, while also enabling them to better understand video performance,” said Vimeo CTO Mark Kornfilt in a release announcing the LinkedIn integration news, “We’re excited to be the first video platform to integrate with LinkedIn, and to extend this feature to an essential destination for professional content.”
Marketers should note that Vimeo’s ‘publish to social’ upload to social networks can help diversify distribution channels and increase reach. Furthermore, for only $50 a month, a company can get 5TB of video storage and some great marketing tools to help create a useful video marketing toolkit that connects with your entire social networking infrastructure.